After 57 years, “Days of our Lives” will end its run on NBC in September, the network announced Aug. 3.
But, fear not (at least for now), DAYS fans, the sands will continue flowing through the hourglass.
“Days of our Lives” will move completely to Peacock, NBC’s streaming service. It will be part of the service’s premium service plan.
NBC will replace the broadcast hour with a news program.
The final broadcast episode of “Days of our Lives” will air Friday, Sept. 9.
Episodes already appear on Peacock after appearing first on NBC. Peacock has already run two spinoff series called “Beyond Salem” and a Christmas movie called “Days of Our Lives: A Very Salem Christmas.”
In a statement, Mark Lazarus, chairman of NBCUniversal Television and Streaming, said the “programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers.”
Lazarus said “Days” has a “large percentage” of its audience watching digitally. The network did not provide data.
“Days of our Lives” is NBC’s longest-running series.
The drama has earned 58 Emmy Awards, including most recently 2018’s Outstanding Daytime Drama, and 372 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards and Prism Awards.
NBC’s news release said the show “remains a perennial favorite among viewers of all ages.”
Fan reaction on social media has been mixed — with some excited for the move and hoping for expanded scripts and stories, while other fans worry the show will be canceled.
As a long-time “Days of our Lives” fan, I, too, worry that this means the serial’s impending end. Beloved characters might die and be resurrected again and again, but can the show itself find new life?
Viewing habits have dramatically shifted since the deaths of “All My Children” and “One Life To Live,” each of which had been resurrected for a digital audience long before the onslaught of streaming services.
With the move, NBC will become the first of the long-time “Big Three” networks (ABC, CBS, NBC) to have no daytime drama. ABC continues to air “General Hospital.” CBS continues to air “Young and the Restless” and “Bold and the Beautiful.”
In May 2021, NBC announced that “Days of our Lives” had received a two-year contract extension, continuing the show through its 58th season. That current contract would end in September 2023 — one year from the start of its move to Peacock.
“Days of our Lives” first aired on Nov. 8, 1965. It follows the trials and tribulations of the Bradys, Hortons and DiMeras in the fictional town of Salem.