Tag Archives: peacock

Hourglass / Image by Eduin Escobar from Pixabay

‘Days of our Lives’ to end broadcast run after 57 years, but the show will continue

After 57 years, “Days of our Lives” will end its run on NBC in September, the network announced Aug. 3.

But, fear not (at least for now), DAYS fans, the sands will continue flowing through the hourglass.

“Days of our Lives” will move completely to Peacock, NBC’s streaming service. It will be part of the service’s premium service plan.

NBC will replace the broadcast hour with a news program.

The final broadcast episode of “Days of our Lives” will air Friday, Sept. 9.

Episodes already appear on Peacock after appearing first on NBC. Peacock has already run two spinoff series called “Beyond Salem” and a Christmas movie called “Days of Our Lives: A Very Salem Christmas.”

In a statement, Mark Lazarus, chairman of NBCUniversal Television and Streaming, said the “programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers.”

Lazarus said “Days” has a “large percentage” of its audience watching digitally. The network did not provide data.

“Days of our Lives” is NBC’s longest-running series.

The drama has earned 58 Emmy Awards, including most recently 2018’s Outstanding Daytime Drama, and 372 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards and Prism Awards.

NBC’s news release said the show “remains a perennial favorite among viewers of all ages.”

Fan reaction on social media has been mixed — with some excited for the move and hoping for expanded scripts and stories, while other fans worry the show will be canceled.

As a long-time “Days of our Lives” fan, I, too, worry that this means the serial’s impending end. Beloved characters might die and be resurrected again and again, but can the show itself find new life?

Viewing habits have dramatically shifted since the deaths of “All My Children” and “One Life To Live,” each of which had been resurrected for a digital audience long before the onslaught of streaming services.

With the move, NBC will become the first of the long-time “Big Three” networks (ABC, CBS, NBC) to have no daytime drama. ABC continues to air “General Hospital.” CBS continues to air “Young and the Restless” and “Bold and the Beautiful.”

In May 2021, NBC announced that “Days of our Lives” had received a two-year contract extension, continuing the show through its 58th season. That current contract would end in September 2023 — one year from the start of its move to Peacock.

“Days of our Lives” first aired on Nov. 8, 1965. It follows the trials and tribulations of the Bradys, Hortons and DiMeras in the fictional town of Salem.

Image by anncapictures from Pixabay

Will ‘Days of our Lives’ be renewed?

Has the sand run out in the hourglass?

“Days of our Lives” wrapped production on April 16 of its 56th season — reportedly filming 112 episodes over the last 14 weeks. And they did that through an ongoing pandemic!

The current contract extends through September. It was last renewed in January 2020.

The last time this happened, Corday Productions — the production company that produces the show for NBC — let all of the actors out of their contracts. It’s not clear if the same situation happened this time around, according to Soap Opera Network.

It should be noted that when this happened in 2019, the news spread like wildfire, suggesting that “Days of our Lives” had been canceled. So, it’s safe to assume that Corday, Sony Pictures Television (which distributes the show for Corday) and NBC likely wanted to avoid a similar situation.

Of course, if NBC does not renew the drama, there are other (albeit, slim) options. NBC could find a way to include it on Peacock (their streaming service) or it could find a home on another streaming service or network.