Tag Archives: Lake Erie

VisitErie’s ‘Ultimate Sunblock’ eclipse campaign wins national award

The April 2024 eclipse keeps paying off for Erie, Pennsylvania.

VisitErie, Erie County’s tourism marketing and promotion organization, received the U.S. Travel Association’s 2024 Educational Seminar for Tourism Organizations Destiny Award for “Integrated Marketing and Messaging Campaign: Overall DMO Marketing Budget less than $1 million” for its “The Ultimate Sunblock” eclipse campaign.

The organization was presented the award Aug. 13 at the U.S. Travel Association’s 2024 Educational Seminar for Tourism Organizations conference in Columbus, Ohio.

“I am so honored to have this campaign recognized by an organization as prominent as the U.S. Travel Association, allowing us to share it with industry peers nationwide,” Emily Biddle, VisitErie’s director of marketing and research and leader of both the campaign and Erie’s regional planning committee, said in a statement. “From the minute our team heard the idea from our creative agency, Red House Communications, we knew we could have a lot of fun with ‘The Ultimate Sunblock’ — and we did. We are so appreciative of the Erie community embracing this campaign during the eclipse. This award makes us all the more eager to keep pushing boundaries with our marketing to inspire travel to this spectacular region.”

VisitErie and Red House Communications submitted a summary of its eclipse campaign.

Erie was Pennsylvania’s only city in the eclipse’s path of totality on April 8. VisitErie estimates that more than 100,000 people traveled to Erie that weekend. With nearly a 100 percent hotel occupancy, VisitErie says that the eclipse weekend likely represents the largest visitation weekend in Erie history.

I don’t mind the rain

I realized something today that I think I’ve probably always known: I like rain.

No, I don’t like flooding or monsoon-type conditions. But a nice, cloudy day with hit or miss showers and some thunder and lightning really are nice.

There’s something about hearing the rain pelt off a roof or windowsill that allows me to be at peace and still accomplish the day’s tasks. That pitt-pitt-pitt noise of the drips coming from an overhang help me to imagine that I’m sitting on a wraparound porch on a wooden lounge chair (sometimes a swinging chair) with a nice, soft cushion as a light breeze dances through.

Off in the distance, I can see a large body of water (at times, it is Lake Erie, and other times, it is an ocean) with constant waves marching to the shore.

I’ve always wanted a patio with a protective cover. My family has a nice deck on the side of our house that is fantastic for the summer sun. But when it rains, we scatter indoors as a few of our neighbors remain outside watching the rain fall.

At an apartment I once lived in, there was a front porch area where I’d often sit and take in the views the rain offered.

Lightning and thunder add to the views, too. And, while I know it is dangerous to be outside in a storm, I still can escape an opportunity to sit outside in a thunderstorm.

Of course, the muddy yard is a less than desirable after effect of a rain fall, but that’s to be expected, I suppose. Puddles always are fun unless you’re standing at a street corner as a car whizzes by. That happened once to me — I was waiting to cross when a car’s tire hit a puddle. From the waist down, it looked as though I couldn’t wait to use the restroom.

Probably, the only time rain disgusts me is during a day at Kennywood Park. There’s nothing more upsetting than to be in line for the Thunderbolt or Jack Rabbit and hear the ride attendants talk about an impending storm.

I’ve waited out the rain a handful of times at Kennywood. Those were the times you filed into the Penny Arcade or the cafeteria. Of course, so did everybody else.

No matter how long the rain lasts, I know it won’t be around forever. It’s just part of the constantly changing weather. Besides, come August, we’ll be longing for a good, steady rainfall to help the plant life grow.

If for nothing else, I finally was able to use a Christmas gift my friend Jim Lokay gave me — an umbrella with a fun map of Pittsburgh on the underside. Kept looking up when I should have watched where I was going!

I’ll need a few more rain falls to look at what other landmarks the map offers.