Ikea is dumping the 5% discount customers currently receive on all purchases with an Ikea Family rewards card.

The company says it’s ending this benefit because, beginning in November, Ikea plans to “refocus” its efforts on “new lower price” offers on “hundreds of products across our range that emphasize everyday affordability.”

All currently enrolled Ikea Family rewards members can continue receiving the 5% discount through Jan. 31.

The discount applies to furniture and decor.

The company has been lowering prices and indicating when those prices were lowered.

Ikea’s 5% discount began in September 2022.

Other popular retailer Target has a similar discount that is tied to its Red debit and credit cardholders.

Target customers who have a Red card can receive a 5% discount in its stores. The company began that program in 2010.